Protesters dressed as giant teabags and marched outside Sainsbury’s London annual general meeting in July 2017, carrying cut-outs of teabags and a large teapot prop to dramatize their call for the supermarket to retain the Fairtrade label on its tea. They accused Sainsbury’s of abandoning the gold-standard Fairtrade mark in favour of its own “fairly traded” scheme, warning that this step threatened transparency and placed power back in the hands of large retailers rather than small-scale producers. The striking visual protest underscored concerns that ethical sourcing standards were being diluted and helped elevate the issue of producer rights and supply-chain fairness in the public eye.