Oxfam campaigners paraded donkeys loaded with sacks of coffee beans outside the London Stock Exchange to draw attention to the collapse in prices paid to small-scale coffee farmers. The striking scene symbolised how growers were forced to carry the burden of an unfair global trading system while major international buyers profited. As part of Oxfam’s broader “Make Trade Fair” campaign, activists distributed information about the crisis and used the donkey procession to capture public and media attention.